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How do advertising creative directors perceive research?
16 references·1 citing·42 second hop
How do advertising creative directors perceive research? (2006)How do advertising creative directors per…How Business Schools Lost Their Way (2005)How Business Schools Lost The…The Definition and Measurement of Creativity: What Do We Know? (2004)The Definition and Measuremen…What is Creative to Whom and Why? Perceptions in advertising agencies (2003)What is Creative to Whom and …Marketing and Literature: The Anxiety of Academic Influence (1999)Marketing and Literature: The…The role of marketing past, present and future (1995)The role of marketing past, p…Copywriters' Implicit Theories of Communication: An Exploration (1995)Copywriters' Implicit Theorie…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Principles involving marketing policies: An empirical assessment (1993)Principles involving marketin…Discovery-Oriented Consumer Research (1993)Discovery-Oriented Consumer R…Speculations on the Future of Advertising Research (1992)Speculations on the Future of…What is Consumer Research? (1987)What is Consumer Research?The Creative Vision: A Longitudinal Study of Problem Finding in Art (1978)The Creative Vision: A Longit…The Creative vision : a longitudinal study of problem finding in art / Jacob W. Getzels, Mihaly Csikszentmihalyi (1976)The Creative vision : a longi…Analyzing social settings : a guide to qualitative observation and analysis (1971)Analyzing social settings : a…The Creative Process (1955)The Creative ProcessSick of awards: hidden costs of signaling for advertising creatives (2023)Sick of awards: hidden costs …The Economic Approach to Human Behavior (1976)Economics and Consumer Behavior (1980)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Qualitative marketing research: a cultural approach (2006)An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals (2008)Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts (2022)I and Thou (1923)The Presentation of Self in Everyday Life. (1956)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Click to Connect: Netnography and Tribal Advertising (2006)Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue (2007)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The associative basis of the creative process. (1962)The nature of human intelligence (1967)DETERMINANTS OF INNOVATIVE BEHAVIOR: A PATH MODEL OF INDIVIDUAL INNOVATION IN THE WORKPLACE. (1994)Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)A review of creativity within organizations from a psychological perspective (2010)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)Consumer Research: A State of the Art Review (1978)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Personal Factors Related to Consumer Product Disposal Tendencies (1992)The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies (2009)Consumer Cocreation in New Product Development (2010)Stakeholder Theory: The State of the Art (2010)Building Theory about Theory Building: What Constitutes a Theoretical Contribution? (2011)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Awakening employee creativity: The role of leader emotional intelligence (2003)Leadership and creativity: Understanding leadership from a creative problem-solving perspective (2004)Rewriting the Language of Creativity: The Five A's Framework (2012)Analytic Autoethnography (2006)Qualitative research: Methods in the social sciences (2006)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Personality, Situation, and Creativity (1989)On the neurobiology of creativity. Differences in frontal activity between high and low creative subjects (2000)Where creativity resides: The generative power of unconscious thought (2005)
this work references cited by second hop

References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1971Analyzing social settings : a guide to qualitative observation and analysis5,634 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2005How Business Schools Lost Their Way1,561 cited
  • 1978The Creative Vision: A Longitudinal Study of Problem Finding in Art696 cited
  • 1955The Creative Process518 cited
  • 1993Discovery-Oriented Consumer Research400 cited
  • 1987What is Consumer Research?280 cited
  • 1995Copywriters' Implicit Theories of Communication: An Exploration228 cited
  • 2004The Definition and Measurement of Creativity: What Do We Know?223 cited
  • 2003What is Creative to Whom and Why? Perceptions in advertising agencies197 cited
  • 1976The Creative vision : a longitudinal study of problem finding in art / Jacob W. Getzels, Mihaly Csikszentmihalyi126 cited
  • 1992Speculations on the Future of Advertising Research124 cited
  • 1999Marketing and Literature: The Anxiety of Academic Influence87 cited
  • 1993Principles involving marketing policies: An empirical assessment57 cited

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1995
The role of marketing past, present and future
53 cited

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  • 2023Sick of awards: hidden costs of signaling for advertising creatives11 cited