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The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

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References

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2007Managing the co-creation of value3,467 cited

2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited

Cited by

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2022Information Technology–Supported value Co-Creation and Co-Destruction via social interaction and resource integration in service systems78 cited
2016Customer co-creation in B2C e-commerce: does it lead to better new products?76 cited
2020Customer engagement in sales promotion62 cited
2017A comparison of online and offline gender and goal directed shopping online56 cited
2020Value co-creation in firm sponsored online communities56 cited
2018Lemons problem in collaborative consumption platforms44 cited
2020Drivers and consequences of customer participation into value co-creation: a field experiment43 cited
2022Startups and Consumer Purchase Behavior: Application of Support Vector Machine Algorithm40 cited
2022Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism39 cited
2019Sustainable Customer Experience: Bridging Theory and Practice35 cited
2021What facilitates and constrains value co-creation in online communities: A sociomateriality perspective34 cited
2019What can climate services learn from the broader services literature?31 cited