Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The corporate brand association base

16 references·16 citing·41 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1972Principles of Marketing5,587 cited
1995Building Strong Brands4,432 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1976A Theory of Semiotics2,906 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
2007Strategic Brand Management1,706 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
1999Signaling Unobservable Product Quality through a Brand Ally964 cited
1997Corporate identity: the concept, its measurement and management785 cited
1995Principles of Corporate Communication767 cited
1997A model of image creation and image transfer in event sponsorship762 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2005Customer Satisfaction, Cash Flow, and Shareholder Value749 cited

Cited by

2017Questioning a “one size fits all” city brand184 cited
2005Guilty through association: brand association transfer to brand alliances112 cited
2009Corporate branding and brand architecture: a conceptual framework107 cited
2007Understanding the pitfalls in the corporate rebranding process98 cited
2011Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance94 cited
2012Shaping the research agenda for corporate branding: avenues for future research88 cited
2023Mindfulness for Global Public Health: Critical Analysis and Agenda87 cited
2022Employer and internal branding research: a bibliometric analysis of 25 years85 cited
2012Exploring the logics of corporate brand identity formation78 cited
2019Corporate social responsibility, customer loyalty and brand positioning71 cited
2017The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships67 cited
2022Co-branding research: where we are and where we could go from here64 cited
2019Branding Corporativo: una revisión bibliográfica60 cited
2013Corporate branding: Where are we? A systematic communication-based inquiry58 cited
2008Building a corporate brand: The internal brand building process in Swedish service firms48 cited
2016Corporate brand effects in brand alliances40 cited