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Strategic branding roadmap for SMEs operating in business‐to‐business sector
16 references·3 citing·48 second hop
Strategic branding roadmap for SMEs operating in business‐to‐business sector (2012)Strategic branding roadmap for SMEs opera…Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)Is Market Orientation a Sourc…Market orientation, learning orientation, and innovation capabilities in SMEs (2006)Market orientation, learning …The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The influence of brand image …The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)The Effects of Strategic Orie…An Analysis of the Barriers Hindering Small Business Export Development (2004)An Analysis of the Barriers H…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Measuring Market Orientation: Generalization and Synthesis (1998)Measuring Market Orientation:…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Developing a market orientation: An organizational strategy perspective (1992)Developing a market orientati…Managing Brand Equity (1991)Managing Brand EquityMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The rediscovery of the marketing concept (1988)The rediscovery of the market…The Bases and Use of Power in Organizational Decision Making: The Case of a University (1974)The Bases and Use of Power in…Brand development and entrepreneur’s role in small businesses (2021)Brand development and entrepr…A shift in perspective? The role of emotional branding in shaping born globals’ performance (2019)A shift in perspective? The r…Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach (2017)Branding and outcomes in smal…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Evolving to a New Dominant Logic for Marketing (2003)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)The Effect of a Market Orientation on Business Profitability (1990)The Comparative Advantage Theory of Competition (1995)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Structural Inertia and Organizational Change (1984)Managing organisational knowledge by diagnosing intellectual capital: framing and advancing the state of the field (1999)Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications (2002)Formative versus reflective measurement models: Two applications of formative measurement (2008)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Export Development Process: An Integrative Review of Empirical Models (1996)Firm size, business experience and export intensity in SMEs: A longitudinal approach to complex relationships (2005)Analysing the link between export intensity, innovation and firm size in a science-based industry (2007)The Past and the Future of International Entrepreneurship: A Review and Suggestions for Developing the Field (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Technological capability, strategic flexibility, and product innovation (2009)How knowledge affects radical innovation: Knowledge base, market knowledge acquisition, and internal knowledge sharing (2012)Research in Organizational Behavior (1984)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1991Managing Brand Equity3,818 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2005The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations1,782 cited
  • 1992Developing a market orientation: An organizational strategy perspective1,213 cited
  • 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
  • 2004An Analysis of the Barriers Hindering Small Business Export Development758 cited
  • 2000Brands and brand equity: definition and management725 cited
  • 1998Measuring Market Orientation: Generalization and Synthesis721 cited
  • 1974The Bases and Use of Power in Organizational Decision Making: The Case of a University707 cited
  • 1988The rediscovery of the marketing concept679 cited

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2006
Market orientation, learning orientation, and innovation capabilities in SMEs
637 cited
  • 2010Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?544 cited
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    • 2019A shift in perspective? The role of emotional branding in shaping born globals’ performance37 cited
    • 2021Brand development and entrepreneur’s role in small businesses17 cited
    • 2017Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach16 cited