Cited by

• 2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness863 cited
• 2014What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences831 cited
• 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
• 2015The Importance of Trust for Personalized Online Advertising527 cited
• 2017Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems1520 cited
• 2012Information privacy and correlates: an empirical attempt to bridge and distinguish privacy-related concepts496 cited
• 2020See now, act now: How to interact with customers to enhance social commerce engagement?414 cited
• 2012Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective409 cited
• 2018Online relationship marketing398 cited
• 2016Managing Citizens’ Uncertainty in E-Government Services: The Mediating and Moderating Roles of Transparency and Trust350 cited
• 2021Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use331 cited
• 2018Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality310 cited
• 2013Customization of online advertising: The role of intrusiveness283 cited
• 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness266 cited
• 2009Prospects for Personalization on the Internet265 cited
• 2013To App or Not to App: Engaging Consumers via Branded Mobile Apps259 cited