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Marketing Research Process
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Marketing Research Process (2004)Marketing Research ProcessThe Influence of Relationship Quality on Customer Loyalty in the Dual-Banking System in the Northern States of Peninsular Malaysia (2016)The Influence of Relationship…Customers’ service quality perception in automotive repair (2015)Customers’ service quality pe…The effect of electronic customer relationship on customer satisfaction a study in web banking in Saudi Arabia (2012)The effect of electronic cust…Relationship Quality—Relationship Value and Power Balance in Business Relationships: Descriptives and Propositions (2012)Relationship Quality—Relation…Twitter: a Viable Marketing Tool for SMEs? (2010)Twitter: a Viable Marketing T…Methodology or “methodolatry”? 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(1997)Marketing public relations: c…GREEN ISSUES AND STRATEGIC MANAGEMENT IN THE GROCERY RETAIL SECTOR (1992)GREEN ISSUES AND STRATEGIC MA…Work and motivation (1964)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Marketing Research: An Applied Orientation (1994)THE EFFECT OF CONSUMER INNOVATIVENESS ON ADOPTION OF LOCATION-BASED SERVICES (2011)The Relationship between Innovation and Consumption of Internet Users (2014)Measuring the Impact of Household Innovation using Administrative Data (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The moderation influence of warranty on customer satisfaction’s antecedents: an empirical evidence from automotive dealerships (2017)Achieving better revenue and customers’ satisfaction with after-sales services (2018)Service Quality, Relationship Benefit and Experience Value in the Auto Repair Services Sector (2020)Exploring marketing research (1982)Management research: An introduction (1992)The Effectiveness of Public Advisory Services: What are the Important Factors? 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The moderating role of processing fluency and construal level (2014)"Part of the Solution:" Food Corporation Strategies for Regulatory Capture and Legitimacy (2021)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? 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  • 2006Methodology or “methodolatry”? An evaluation of focus groups and depth interviews331 cited
  • 2010Twitter: a Viable Marketing Tool for SMEs?151 cited
  • 2002A qualitative examination of factors affecting reverse logistics systems for end‐of‐life computers134 cited
  • 2005Fast foods and ethical consumer value: a focus on McDonald's and KFC106 cited
  • 2006Fair Trade marketing: an exploration through qualitative research64 cited
  • 2002Characteristics of Innovating Users in a Consumer Goods Field: An Empirical Study of Sport-Related Product Consumers62 cited
  • 1999Researching possibilities in marketing38 cited
  • 2000Management consultant meets a potential client for the first time: the pre‐entry phase of consultancy in SMEs and the issues of qualitative research methodology32 cited
  • 2004Consumer‐driven innovation networks and e‐business management systems32 cited
  • 2015Customers’ service quality perception in automotive repair26 cited
  • 1992GREEN ISSUES AND STRATEGIC MANAGEMENT IN THE GROCERY RETAIL SECTOR22 cited
  • 2012Relationship Quality—Relationship Value and Power Balance in Business Relationships: Descriptives and Propositions22 cited
  • 2016The Influence of Relationship Quality on Customer Loyalty in the Dual-Banking System in the Northern States of Peninsular Malaysia22 cited

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  • 2000Assessing the quality of service provided by market research agencies22 cited
  • 1997Marketing public relations: conceptual legitimacy or window dressing?20 cited
  • 2012The effect of electronic customer relationship on customer satisfaction a study in web banking in Saudi Arabia17 cited