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Comparing the Relative Impact of Services and Non-Services Advertising
16 references·0 citing·45 second hop
Comparing the Relative Impact of Services and Non-Services Advertising (2000)Comparing the Relative Impact of Services…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Retail Services Advertising: The Effects of Appeal, Medium, and Service (1995)Retail Services Advertising: …How and Why People Watch TV: Implications for the Future of Interactive Television (1995)How and Why People Watch TV: …Generalizing What Is Known About Temporal Aggregation and Advertising Carryover (1995)Generalizing What Is Known Ab…Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation (1995)Does TV Advertising Really Af…The Death of Advertising (1994)The Death of AdvertisingDetermining the Optimal Level of Media Spending (1994)Determining the Optimal Level…Consumer evaluation processes in a service letting (1993)Consumer evaluation processes…Analysis of Print Ad Features: Services versus Products (1993)Analysis of Print Ad Features…Differences Between Product and Services Television Commercials (1992)Differences Between Product a…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data (1983)Temporal Aggregation, the Dat…Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)Effective Frequency: The Rela…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Distributed Lags and Investment Analysis (1956)Distributed Lags and Investme…Distributed Lags and Investment Analysis. (1955)Distributed Lags and Investme…Content Analysis in Consumer Research (1977)Problems and Strategies in Services Marketing (1985)Zero defections: quality comes to services. (1990)Assessing the Effectiveness of Consumer Narratives for Destination Marketing (2010)Service Brand Relationship Quality (2014)Human or virtual: How influencer type shapes brand attitudes (2023)Experiencing Narrative Worlds (1993)Copywriters' Implicit Theories of Communication: An Exploration (1995)Income and Expenditure in the Tourism Industry: Time Series Evidence from Cyprus (2006)User goals in social virtual worlds: A means-end chain approach (2009)What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry (2020)Review of Psychometric theory (2nd ed.). (1979)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Self-traits and motivations as antecedents of digital media flow and addiction: The Internet, mobile phones, and video games (2013)Social media engagement behavior (2019)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)Marketing Research (1970)Advertising as Information (1974)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)MANAGING BRAND EQUITY (1989)Managing Brand Equity (1991)Service Quality: New Directions in Theory and Practice (1994)Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model (2020)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Advertising, Research and Development, and Systematic Risk of the Firm (2006)Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)Serial Correlation as a Convenient Simplification, not a Nuisance: A Comment on a Study of the Demand for Money by the Bank of England (2000)The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic? (2004)MIDAS Regressions: Further Results and New Directions (2007)Econometric Studies of Investment Behavior: A Review (1971)Determinants of foreign direct investment: A survey (1980)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)
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References

  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1956Distributed Lags and Investment Analysis646 cited
  • 1955Distributed Lags and Investment Analysis.500 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1994The Death of Advertising260 cited
  • 1995Retail Services Advertising: The Effects of Appeal, Medium, and Service255 cited
  • 1995Generalizing What Is Known About Temporal Aggregation and Advertising Carryover242 cited
  • 1995How and Why People Watch TV: Implications for the Future of Interactive Television221 cited
  • 1993Analysis of Print Ad Features: Services versus Products129 cited
  • 1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited
  • 1983Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data109 cited
  • 1995Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation73 cited
  • 1992Differences Between Product and Services Television Commercials71 cited
  • 1994Determining the Optimal Level of Media Spending

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57 cited
  • 1993Consumer evaluation processes in a service letting57 cited
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