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The role of digital channels in industrial marketing communications
16 references·16 citing·39 second hopsampled
The role of digital channels in industrial marketing communications (2015)The role of digital channels in industria…Managing Business Relationships (2017)Managing Business Relationshi…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Digital Marketing: The Time for a New “Academic Major” Has Arrived (2011)Digital Marketing: The Time f…The Impact of New Media on Customer Relationships (2010)The Impact of New Media on Cu…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Integrated marketing communications: From media channels to digital connectivity (2009)Integrated marketing communic…Web 2.0: Conceptual foundations and marketing issues (2008)Web 2.0: Conceptual foundatio…Qualitative Data Analysis (2008)Qualitative Data AnalysisA multi-stage model of word-of-mouth influence through viral marketing (2008)A multi-stage model of word-o…Multi-channel strategy in business-to-business markets: Prospects and problems (2006)Multi-channel strategy in bus…Case Study Research (2004)Case Study Researchtrends in Internet-based business-to-business marketing (2002)trends in Internet-based busi…Systematic combining: an abductive approach to case research (2002)Systematic combining: an abdu…Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…Qualitative data analysis (2nd ed) (1996)Qualitative data analysis (2n…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions (2023)Transformative marketing in t…The triggers and consequences of digital sales: a systematic literature review (2022)The triggers and consequences…AI-activated value co-creation. An exploratory study of conversational agents (2022)AI-activated value co-creatio…E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-19 (2021)E-Commerce Performance, Digit…Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions (2021)Digital communication, value …The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia (2020)The effects on customer satis…Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs (2020)Factors Affecting the Adoptio…Digital marketing for B2B organizations: structured literature review and future research directions (2020)Digital marketing for B2B org…Are small travel agencies ready for digital marketing? Views of travel agency managers (2020)Are small travel agencies rea…Revisiting the theory of business-to-business advertising (2019)Revisiting the theory of busi…The effect of supply chain information management and information system infrastructure (2018)The effect of supply chain in…Resource integration for co-creation between marketing agencies and clients (2018)Resource integration for co-c…Personal selling and the purchasing function: where do we go from here? (2018)Personal selling and the purc…The effect of marketing communication on business relationship loyalty (2017)The effect of marketing commu…Social media research in the industrial marketing field: Review of literature and future research directions (2017)Social media research in the …Social media as a resource in SMEs’ sales process (2017)Social media as a resource in…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)The influence of online product recommendations on consumers’ online choices (2004)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The diffusion of innovations (1983)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Harnessing marketing automation for B2B content marketing (2015)Social media marketing and advertising (2015)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1991)Using case methods in the study of contemporary business networks (2004)Critical realism in case study research (2009)Research Methods in Business Studies (2020)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Customer Engagement as a New Perspective in Customer Management (2010)Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)How should companies interact in business networks? (2002)The construction industry as a loosely coupled system: implications for productivity and innovation (2002)Risk in supply networks (2003)Consensual qualitative research: An update. (2005)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The qualitative content analysis process (2008)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 2008Qualitative Data Analysis17,372 cited
  • 2004Case Study Research15,455 cited
  • 1996Qualitative data analysis (2nd ed)5,593 cited
  • 2002Systematic combining: an abductive approach to case research4,931 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,339 cited
  • 2010The Impact of New Media on Customer Relationships1,415 cited
  • 2017Managing Business Relationships1,307 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,004 cited
  • 2008Web 2.0: Conceptual foundations and marketing issues993 cited
  • 2008A multi-stage model of word-of-mouth influence through viral marketing898 cited
  • 2009Integrated marketing communications: From media channels to digital connectivity299 cited
  • 2011Digital Marketing: The Time for a New “Academic Major” Has Arrived265 cited
  • 2006Multi-channel strategy in business-to-business markets: Prospects and problems200 cited

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  • 2002trends in Internet-based business-to-business marketing154 cited
  • Cited by

    • 2020Digital marketing for B2B organizations: structured literature review and future research directions239 cited
    • 2017Social media research in the industrial marketing field: Review of literature and future research directions189 cited
    • 2017Social media as a resource in SMEs’ sales process168 cited
    • 2020Are small travel agencies ready for digital marketing? Views of travel agency managers133 cited
    • 2020The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia127 cited
    • 2023Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions108 cited
    • 2017The effect of marketing communication on business relationship loyalty90 cited
    • 2018The effect of supply chain information management and information system infrastructure84 cited
    • 2021Digital communication, value co-creation and customer engagement in business networks: a conceptual matrix and propositions68 cited
    • 2019Revisiting the theory of business-to-business advertising56 cited
    • 2022The triggers and consequences of digital sales: a systematic literature review53 cited
    • 2018Personal selling and the purchasing function: where do we go from here?51 cited
    • 2021E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-1950 cited
    • 2018Resource integration for co-creation between marketing agencies and clients46 cited
    • 2020Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs45 cited
    • 2022AI-activated value co-creation. An exploratory study of conversational agents44 cited