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Impact of Employer Branding on Employee Attraction and Retention

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617 cited

2004Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment552 cited

1993Organizational attractiveness: An interactionist perspective.539 cited

Cited by

2016Employer attractiveness from a generation perspective: Implications for employer branding100 cited
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2017The role of employer brand equity in employee attraction and retention: a unified framework86 cited
2018Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention?86 cited
2023Exploring the relationship between employer branding and talent retention: the mediation effect of employee engagement82 cited
2019Employer Branding Aids in Enhancing Employee Attraction and Retention72 cited
2016Engaging People with Employer Branding71 cited
2020HRD indicators and branding practices: a viewpoint on the employer brand building process54 cited
2020Impact of employee value proposition on employees’ intention to stay: moderating role of psychological contract and social identity52 cited
2018How Hospitality and Tourism Students Choose Careers: Influences of Employer Branding and Applicants’ Customer Orientation41 cited
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2019Engaging Employees Through Employer Brand: An Empirical Evidence31 cited
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2017Developing Trainers for a Changing Business Environment: The Role of Informal Learning in Career Development17 cited
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