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The Strategic Functions of Advertising Agencies in China: A Networking Perspective
12 references·0 citing·44 second hop
The Strategic Functions of Advertising Agencies in China: A Networking Perspective (1996)The Strategic Functions of Advertising Ag…Industrial marketing management (2008)Industrial marketing manageme…The Role of Advertising in the Market Process: A Survey (1994)The Role of Advertising in th…The Advertising Agency Selection Process (1994)The Advertising Agency Select…Searching for a New Advertising Agency: A Client Perspective (1994)Searching for a New Advertisi…Chinese Managers' Attitudes Towards Advertising: Before and After the Tiananmen Square Incident (1994)Chinese Managers' Attitudes T…China's Advertising Agencies: Problems and Relations (1994)China's Advertising Agencies:…Advertising Agency/Client Relationships in an Advanced Developing Country (1994)Advertising Agency/Client Rel…Industrial networks: A new view of reality (1992)Industrial networks: A new vi…Interfirm Adaptation in Business Relationships (1991)Interfirm Adaptation in Busin…Selecting an industrial advertising agency (1988)Selecting an industrial adver…Contractual Arrangement and Marketing Practices in the Indirect Export Channel (1985)Contractual Arrangement and M…Journal of International Business Studies (1975)Journal of International Busi…A Model of Industrial Buyer Behavior (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY (2005)Agency–Client Relationship Factors Across Life-Cycle Stages (2008)Industrial Marketing Management (2008)A Content Analysis of Chinese Magazine Advertisements (1988)Wa, Guanxi, and Inhwa: Managerial principles in Japan, China, and Korea (1989)The Role of Guanxi in Negotiations in the Pacific Basin (1990)China Myths and Advertising Agencies (1997)Advertising Strategy in China (2002)Assessing Materialism among the Future Elites of China (2014)Signals of Vulnerability in Agency-Client Relations (1980)Developing an Advertising Agency-Client Relationship (1986)Marketing and economic development (1989)Trust and commitment influences on customer retention: insights from business-to-business services (2003)Modern Political Analysis (1963)Distribution Channels as Political Economies: A Framework for Comparative Analysis (1980)The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis (1983)Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988 (1989)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The EXPERF Scale: A Cross-National Generalized Export Performance Measure (1998)Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)The Dark Side of Long-Term Relationships in Marketing Services (1999)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)A Coefficient of Agreement for Nominal Scales (1960)The Mechanism of Internationalisation (1990)Exploration and Exploitation in Organizational Learning (1991)INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Law and Finance (1998)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Agency Theory: An Assessment and Review (1989)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)External Control of Organizations: Resource Dependence Perspective (2011)Exchange and Power in Social Life (2017)Adopting an analytic hierarchy process to select Internet advertising networks (2003)The foundations of relationship marketing: reciprocity and trade relations (2009)The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model (2010)Using graphical statistics to better understand market segmentation solutions (2014)Developing relationships in business networks (1995)Localised learning and industrial competitiveness (1999)
this work references cited by second hop

References

  • 1975Journal of International Business Studies2,456 cited
  • 1992Industrial networks: A new view of reality1,498 cited
  • 1991Interfirm Adaptation in Business Relationships1,092 cited
  • 1985Contractual Arrangement and Marketing Practices in the Indirect Export Channel88 cited
  • 1994Searching for a New Advertising Agency: A Client Perspective45 cited
  • 2008Industrial marketing management36 cited
  • 1988Selecting an industrial advertising agency33 cited
  • 1994The Advertising Agency Selection Process32 cited
  • 1994Advertising Agency/Client Relationships in an Advanced Developing Country32 cited
  • 1994China's Advertising Agencies: Problems and Relations12 cited
  • 1994Chinese Managers' Attitudes Towards Advertising: Before and After the Tiananmen Square Incident10 cited
  • 1994The Role of Advertising in the Market Process: A Survey9 cited

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