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Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom

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References

19791979 educators' conference proceedings246 cited
19831983 AMA educators' proceedings245 cited
19841984 AMA educators' proceedings58 cited
1985Bringing Reality to the Introductory Marketing Student49 cited
1984Class Projects as a Form of Instruction46 cited

Cited by

1994Developing a Curriculum to Enhance Teaching of Relationship Marketing44 cited
1995Details and Student Perceptions of an Experiential Program for Personal Selling and Purchasing Classes42 cited
1991Issues on the Use of “Client” Projects in Marketing Education42 cited
1993An Exploratory Examination of Teaching Styles Currently Employed in Marketing Education: Developing a Typology and its Implications for Marketing Students39 cited
1992Internationalizing Your Marketing Course: The Foreign Study Tour Alternative38 cited
1998When No One Is Watching: Cheating Behavior on Projects and Assignments38 cited
1996Teaching Methodologies Used in Basic Marketing: An Empirical Investigation31 cited
2007Business-to-Business Marketing Textbooks: A Comparative Review28 cited
2006The Theoretical and Practical Implications of Marketing Scholarship21 cited
1998A Process Approach for Developing Skills in a Consumer Behavior Course

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20 cited

1994The Current State of Marketing Education: Perceptions of Marketing Academicians and Doctoral Students19 cited

2002A Realistic Sales Experience: Providing Feedback by Integrating Buying, Selling, and Managing Experiences17 cited

1997Team Building in the Classroom: Preparing Students for Their Organizational Future14 cited

2000Interdisciplinary Teaching Combined with Computer-Based Simulation: A Descriptive Model12 cited

1999Assessing a Marketing Program: One Department’s Journey*11 cited

1991Undergraduate industrial marketing: Content and methods10 cited