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Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs
16 references·2 citing·43 second hop
Patronage and Loyalty Strategies: Understanding the Behavioral and Attitudinal Outcomes of Customer Retention Programs (2000)Patronage and Loyalty Strategies: Underst…Analyzing the Commitment-Loyalty Link in Service Contexts (1999)Analyzing the Commitment-Loya…The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1997)The impact of customer satisf…Do Customer Loyalty Programs Really Work (1997)Do Customer Loyalty Programs …‘Building Strong Brands’ (1996)‘Building Strong Brands’Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectBuilding Strong Brands (1995)Building Strong BrandsThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Loyalty-based management. (1993)Loyalty-based management.A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Consumer behavior and marketing action (1981)Consumer behavior and marketi…Power, Equity and Commitment in Exchange Networks (1978)Power, Equity and Commitment …Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…A Two-Dimensional Concept of Brand Loyalty (1976)A Two-Dimensional Concept of …Enhancing relationships in e-tail: Role of relationship quality and duration (2020)Enhancing relationships in e-…A Stakeholder Perspective on Relationship Marketing (2002)A Stakeholder Perspective on …Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Marketing management: analysis. planning. implementation and control (2000)\nThe use of partial least squares path modeling in international marketing (2009)Power-Dependence Relations (1962)Inequity In Social Exchange (1965)An Affect Theory of Social Exchange (2001)On Network Theory (2011)Exchange and Power in Social Life (2017)Structural Holes versus Network Closure as Social Capital (2017)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Developing Buyer-Seller Relationships (1987)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)External Control of Organizations: Resource Dependence Perspective (2011)A resource‐based view of the firm (1984)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
  • 1995Building Strong Brands4,432 cited
  • 1995Why Satisfied Customers Defect2,226 cited
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  • 1978Power, Equity and Commitment in Exchange Networks1,739 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
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  • 1993Loyalty-based management.1,317 cited
  • 1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
  • 1997Do Customer Loyalty Programs Really Work1,043 cited
  • 1999Analyzing the Commitment-Loyalty Link in Service Contexts

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987 cited

Cited by

  • 2002A Stakeholder Perspective on Relationship Marketing31 cited
  • 2020Enhancing relationships in e-tail: Role of relationship quality and duration29 cited