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Investigating agency–client relationships in the Polish advertising industry
14 references·0 citing·38 second hop
Investigating agency–client relationships in the Polish advertising industry (2005)Investigating agency–client relationships…Research Methods for Business Students (2003)Research Methods for Business…Organizational Buying and Advertising Agency-Client Relationships in China (2001)Organizational Buying and Adv…Attracting New Clients (2000)Attracting New ClientsThe Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK1 (1996)The Impact of Service Quality…Beware of Globalization: A Comparative Study of Advertising Agency-Client Relationships (1996)Beware of Globalization: A Co…Advertising client‐agency relationships (1996)Advertising client‐agency rel…Advertising adoption in a developing market economy: the case of Poland (1996)Advertising adoption in a dev…The Advertising Agency Selection Process (1994)The Advertising Agency Select…Searching for a New Advertising Agency: A Client Perspective (1994)Searching for a New Advertisi…Designing a Customer Retention Plan (1992)Designing a Customer Retentio…Zero defections: quality comes to services. (1990)Zero defections: quality come…Signals of Vulnerability in Agency-Client Relations (1980)Signals of Vulnerability in A…A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Industrial buying and creative marketing (1967)Industrial buying and creativ…Power in organizations (1981)International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)The Marketing Imagination (1983)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)Agency–Client Relationship Factors Across Life-Cycle Stages (2008)Marketing agency – client relationships: towards a research agenda (2017)Credit Rationing in Markets with Imperfect Information (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior (2000)Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future (2016)Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY (2005)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective (1983)European Journal of Marketing (1991)Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships (2007)Power In and Around Organizations. (1985)China statistical yearbook (1988)China's entry to WTO: global marketing issues, impact, and implications for China (2004)Antecedents to Advertising Avoidance in China (2010)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Customer retention management: a reflection of theory and practice (2002)Customer retention management processes (2006)Failure to deliver? Linking online order fulfillment glitches with future purchase behavior (2011)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 2003Research Methods for Business Students17,213 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1967Industrial buying and creative marketing995 cited
  • 1973A Model of Industrial Buyer Behavior887 cited
  • 1996The Impact of Service Quality and Service Characteristics on Customer Retention: Small Businesses and their Banks in the UK1279 cited
  • 1980Signals of Vulnerability in Agency-Client Relations113 cited
  • 1992Designing a Customer Retention Plan107 cited
  • 1994Searching for a New Advertising Agency: A Client Perspective45 cited
  • 1996Advertising client‐agency relationships42 cited
  • 2001Organizational Buying and Advertising Agency-Client Relationships in China34 cited
  • 1994The Advertising Agency Selection Process32 cited
  • 1996Advertising adoption in a developing market economy: the case of Poland17 cited
  • 2000Attracting New Clients9 cited
  • 1996Beware of Globalization: A Comparative Study of Advertising Agency-Client Relationships8 cited

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