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Consumers in the transition to a market economy

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References

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1989

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Money Talks: Perceived Advertising Expense and Expected Product Quality

477 cited

1989The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review409 cited

Cited by

2002Examining Polish Market Mavens and Their Attitudes Toward Advertising17 cited
2017Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK15 cited