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The Substantiality Test
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The Substantiality Test (2000)The Substantiality TestThe Journal of Industrial Economics (2010)The Journal of Industrial Eco…Sales and Marketing Management (2007)Sales and Marketing ManagementSegmentation based on customer profitability — retrospective analysis of retail bank customer bases (1997)Segmentation based on custome…The Market Segmentation Workbook: Target Marketing for Marketing Managers (1996)The Market Segmentation Workb…Practical Cost Benefit Analysis (1994)Practical Cost Benefit Analys…Impact of strength of ethnic identification on Hispanic shopping behavior (1994)Impact of strength of ethnic …European Journal of Marketing (1993)European Journal of MarketingMarketing: Concepts and strategies (1992)Marketing: Concepts and strat…Marketing : concepts and strategies (1991)Marketing : concepts and stra…Stability in Competition (1990)Stability in CompetitionThe Welfare Economics of Product Variety: An Application to the Ready-to- Eat Cereals Industry (1979)The Welfare Economics of Prod…Some Practical Considerations in Market Segmentation (1978)Some Practical Considerations…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…International market segmentation (1972)International market segmenta…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Stability in Competition (1929)Stability in CompetitionZero defections: quality comes to services. (1990)Loyalty-based management. (1993)Relationship Marketing (1999)Customer retention management: a reflection of theory and practice (2002)Customer equity management as formative second-order construct (2008)Service Management and Marketing (2011)Acculturation: Theory, Models, And Some New Findings (1983)Measuring the Involvement Construct (1985)Marketing management: analysis. planning. implementation and control (2000)Motivations and Performance Conditions for Ethnic Entrepreneurship (2002)Measuring values using best‐worst scaling: The LOV example (2007)The meanings of branded products: A cross-national scale development and meaning assessment (2008)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Modern factor analysis (1960)Modern Factor Analysis (1968)Handbook of Multivariate Experimental Psychology (1988)A Benefit-based Segmentation of a Nonresident Summer Travel Market (1992)Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research (2000)Exploratory research of tourist motivations and planning (2003)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)Relationship marketing and consumer switching behavior (2005)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations (2001)Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory (2007)Monopolistic Competition with Outside Goods (1979)Economic Origins of Dictatorship and Democracy (2005)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Interorganizational Governance in Marketing Channels (1994)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Whither Services Marketing? (2004)Spatial Models of Party Competition (1963)Text-Based Network Industries and Endogenous Product Differentiation (2016)
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References

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  • 1990Stability in Competition5,677 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1993European Journal of Marketing586 cited
  • 2007Sales and Marketing Management382 cited
  • 1991Marketing : concepts and strategies375 cited
  • 1994Impact of strength of ethnic identification on Hispanic shopping behavior178 cited
  • 1997Segmentation based on customer profitability — retrospective analysis of retail bank customer bases157 cited
  • 1978Some Practical Considerations in Market Segmentation112 cited
  • 1979The Welfare Economics of Product Variety: An Application to the Ready-to- Eat Cereals Industry104 cited
  • 1994Practical Cost Benefit Analysis83 cited
  • 1972International market segmentation77 cited
  • 2010The Journal of Industrial Economics72 cited
  • 1996The Market Segmentation Workbook: Target Marketing for Marketing Managers62 cited
  • 1992Marketing: Concepts and strategies

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