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Markenrelevanz auf Industriegütermärkten · Study

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ChapterMarkenrelevanz auf Industriegütermärkten

Klaus Backhaus2015

Chapter2015

Markenrelevanz auf Industriegütermärkten

Klaus Backhaus · Philipp Gausling

11 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks 1967Industrial buying and creative marketing 2008Industrial Marketing Management 2010Creating Powerful Brands 2003Creating powerful brands in consumer, service and industrial markets 2002Branding importance in business-to-business markets 2003Brand equity in the business-to-business market 1977Information Acquisition Behavior in Brand Choice Situations

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languagede

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4681-2_18

openalex_workW1585322945

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