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Markenrelevanz auf Industriegütermärkten
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Markenrelevanz auf Industriegütermärkten (2015)Markenrelevanz auf IndustriegütermärktenA literature review and future agenda for B2B branding: Challenges of branding in a B2B context (2011)A literature review and futur…How Important Are Brands? A Cross-Category, Cross-Country Study (2010)How Important Are Brands? A C…Creating Powerful Brands (2010)Creating Powerful BrandsBrand awareness in business markets: When is it related to firm performance? (2010)Brand awareness in business m…Industrial Marketing Management (2008)Industrial Marketing Manageme…Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies (2007)Being known or being one of m…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Creating powerful brands in consumer, service and industrial markets (2003)Creating powerful brands in c…Brand equity in the business-to-business market (2003)Brand equity in the business-…Branding importance in business-to-business markets (2002)Branding importance in busine…Brand Values Related to Industrial Products (2001)Brand Values Related to Indus…An exploration of branding in industrial markets (1997)An exploration of branding in…A study of brand equity in an organizational‐buying context (1997)A study of brand equity in an…Brand Equity in the Business‐to‐Business Sector (1993)Brand Equity in the Business‐…Information Acquisition Behavior in Brand Choice Situations (1977)Information Acquisition Behav…Industrial buying and creative marketing (1967)Industrial buying and creativ…Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Commitment-Trust Theory of Relationship Marketing (1994)The power of emotion: Brand communication in business-to-business markets (2004)Marketing capabilities: Antecedents and implications for B2B SME performance (2010)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 1967Industrial buying and creative marketing994 cited
  • 2008Industrial Marketing Management613 cited
  • 2010Creating Powerful Brands591 cited
  • 2003Creating powerful brands in consumer, service and industrial markets472 cited
  • 2002Branding importance in business-to-business markets442 cited
  • 2003Brand equity in the business-to-business market416 cited
  • 1977Information Acquisition Behavior in Brand Choice Situations406 cited
  • 1997An exploration of branding in industrial markets387 cited
  • 2010Brand awareness in business markets: When is it related to firm performance?370 cited
  • 2001Brand Values Related to Industrial Products363 cited
  • 2011A literature review and future agenda for B2B branding: Challenges of branding in a B2B context248 cited
  • 2007Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies240 cited
  • 2010How Important Are Brands? A Cross-Category, Cross-Country Study237 cited
  • 1997A study of brand equity in an organizational‐buying context196 cited

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  • 1993Brand Equity in the Business‐to‐Business Sector194 cited
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