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Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class
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References

  • 1956Taxonomy of Educational Objectives: The Classification of Educational Goals.4,598 cited
  • 1983Is There a Text in This Class? The Authority of Interpretive Communities3,618 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
  • 1999Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses656 cited
  • 1989Using Drama to Persuade420 cited
  • 2003Enhancing Learning Outcomes: The Effects of Instructional Technology, Learning Styles, Instructional Methods, and Student Behavior237 cited
  • 1989Literary Criticism and Consumer Research: Overview and Illustrative Analysis216 cited
  • 2002Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking203 cited
  • 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
  • 1988Medieval Allegory: Roots of Advertising Strategy for the Mass Market124 cited
  • 1988How Does an Ad Mean? Language in Services Advertising124 cited
  • 2003Searching for a Strategy to Teach Strategy119 cited
  • 2003Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism111 cited
  • 2001Course Participation: An Active Learning Approach Employing Student Documentation89 cited

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  • 1999I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda68 cited
  • 1990Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory51 cited
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