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• 2013To App or Not to App: Engaging Consumers via Branded Mobile Apps259 cited
• 2014Key determinants of passenger loyalty in the low-cost airline business237 cited
• 2011How to design personalization in a context of customer retention: Who personalizes what and to what extent?115 cited
• 2002The Evolution of an Idea93 cited
• 2008The reflexive consumer90 cited
• 2021Music streaming services: understanding the drivers of customer purchase and intention to recommend87 cited
• 2006Issues and Perspectives in Global Customer Relationship Management82 cited
• 2002A taxonomy of differences between consumers for market segmentation78 cited
• 2002Customer's time-variant purchase behavior and corresponding marketing strategies: an online retailer's case74 cited
• 2016Digital channels diminish SME barriers: the case of the UK65 cited
• 2009What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach64 cited
• 2008Personalization of Fair Trade Apparel58 cited
• 2015The Effect of Probabilistic Selling on the Optimal Product Mix52 cited
• 2009An empirical study into the foundations of CRM success