References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Dimensions of Brand Personality5,056 cited
• 1995Building Strong Brands4,432 cited
• 1997Dimensions of Brand Personality4,046 cited
• 2000Marketing Research: An Applied Approach2,660 cited
• 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
• 2006Direct and indirect effects of self-image congruence on brand loyalty971 cited
• 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
• 2008Holistic Package Design and Consumer Brand Impressions705 cited
• 2000How Personality Makes a Difference684 cited
• 2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
• 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits399 cited
• 2005Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors377 cited
• 2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers358 cited
• 2005Product personality and its influence on consumer preference