Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The equity effect of product endorsement by celebrities

15 references·16 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
2017Communication And Persuasion2,240 cited
2007Strategic Brand Management1,706 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
1990Celebrity spokesperson and brand congruence610 cited
2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1989Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility376 cited

Cited by

2017Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement809 cited
2013Branding athletes: Exploration and conceptualization of athlete brand image308 cited
2019The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective256 cited
2015On the relationships among brand experience, hedonic emotions, and brand equity246 cited
2012An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior235 cited
2015Celebrity endorsement, self-brand connection and consumer-based brand equity234 cited
2013Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal205 cited
2017Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth187 cited
2010Who endorses whom? Meanings transfer in celebrity endorsement177 cited
2019Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”176 cited
2020The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention169 cited
2020Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility164 cited
2012A diffusion mechanism for social advertising over microblogs156 cited
2019Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption154 cited
2017Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?145 cited
2011Selecting a female athlete endorser in China130 cited