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ENTREPRENEURIAL INATTENTIVENESS, RELATIONAL CAPABILITIES AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE
16 references·3 citing·32 second hop
ENTREPRENEURIAL INATTENTIVENESS, RELATIONAL CAPABILITIES AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE (2019)ENTREPRENEURIAL INATTENTIVENESS, RELATION…Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures (2015)Entrepreneurial orientation, …Value co‐creation: theoretical approaches and practical implications (2013)Value co‐creation: theoretica…A service perspective on business relationships: The value creation, interaction and marketing interface (2010)A service perspective on busi…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Managing the co-creation of value (2007)Managing the co-creation of v…Entrepreneurial orientation of SMEs, product innovativeness, and performance (2007)Entrepreneurial orientation o…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Involving suppliers in product development: Insights from R&D directors and project managers (2006)Involving suppliers in produc…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Co‐creating unique value with customers (2004)Co‐creating unique value with…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Strategic Orientation and Firm Performance in an Artistic Environment (2000)Strategic Orientation and Fir…The leveraging of interfirm relationships as a distinctive organizational capability: a longitudinal study (1999)The leveraging of interfirm r…Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Clarifying the Entrepreneuria…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Purchase Intention Model Based on Storytelling, Product Innovation, Value Co-Creation, and Empowerment of Farmers in Indonesian Natural Cosmetic Products (2023)Purchase Intention Model Base…Information Accessibility and Market Responsiveness: The Mediating Relational Capability to Enhance Business Performance (2022)Information Accessibility and…The Role of Marketing Innovation Mediation on The Influence of Organizational Creativity on Marketing Performance During The Covid-19 Pandemic Study on MSMEs Incorporated in Bojonegoro APMMIK (2021)The Role of Marketing Innovat…The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Engagement (2011)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)From value chain to value constellation: designing interactive strategy. (1993)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Service-dominant logic: continuing the evolution (2007)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Alliance Management as a Source of Competitive Advantage (2002)Multinational Enterprises and Local Contexts: The Opportunities and Challenges of Multiple Embeddedness (2010)Research Methods in Business Studies (2020)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Understanding Customer Experience Throughout the Customer Journey (2016)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Institutions and axioms: an extension and update of service-dominant logic (2015)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance10,148 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 1999The leveraging of interfirm relationships as a distinctive organizational capability: a longitudinal study1,414 cited
  • 2000Strategic Orientation and Firm Performance in an Artistic Environment702 cited
  • 2010A service perspective on business relationships: The value creation, interaction and marketing interface656 cited
  • 2007Entrepreneurial orientation of SMEs, product innovativeness, and performance640 cited
  • 2013Value co‐creation: theoretical approaches and practical implications421 cited
  • 2015Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

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376 cited
  • 2006Involving suppliers in product development: Insights from R&D directors and project managers263 cited
  • Cited by

    • 2021The Role of Marketing Innovation Mediation on The Influence of Organizational Creativity on Marketing Performance During The Covid-19 Pandemic Study on MSMEs Incorporated in Bojonegoro APMMIK9 cited
    • 2023Purchase Intention Model Based on Storytelling, Product Innovation, Value Co-Creation, and Empowerment of Farmers in Indonesian Natural Cosmetic Products8 cited
    • 2022Information Accessibility and Market Responsiveness: The Mediating Relational Capability to Enhance Business Performance7 cited