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• 2006Brand Relationships: Strengthened by Emotion, Weakened by Attention154 cited
• 2000Advertising consumer goods in nineteenth‐centuary Britain: reinterpretations91 cited
• 2003Developing the Brand: The Case of Alcohol, 1800–188081 cited
• 1996“The Halls of Temptation”: Gender, Politics, and the Construction of the Department Store in Late Victorian London76 cited
• 2007Advertising and Satirical Culture in the Romantic Period72 cited
• 2002Building Brand Byron: Early-Nineteenth-Century Advertising and the Marketing of Childe Harold's Pilgrimage67 cited
• 2007Selling Consumption in the Eighteenth Century65 cited
• 1992Differences between American and British Television Advertising: Explanations and Implications64 cited
• 1997Marketing British Modernism: The Egoist and Counter-Public Spheres62 cited
• 2011The subsiding sizzle of advertising history62 cited
• 2014Historical research in marketing theory and practice: a review essay62 cited
• 1988Multinational Competition in the British Advertising Agency Business, 1936–198758 cited
• 1998State propaganda and bureaucratic intelligence: The creation of public relations in 20th century Britain51 cited
• 1998Trilby : Fads, Photographers, and "Over-Perfect Feet"