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Word of Mouse: CSR Communication and the Social Media
16 references·1 citing·51 second hop
Word of Mouse: CSR Communication and the Social Media (2013)Word of Mouse: CSR Communication and the …Social media's emerging importance in market research (2012)Social media's emerging impor…Consumer‐oriented CSR communication: focusing on ability or morality? 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The Good, the Bad, and the Ugly of Corporate Social Responsibility (2009)Is the Socially Responsible C…Collaboration : how leaders avoid the traps, create unity, and reap big results (2009)Collaboration : how leaders a…Corporate blogging strategies of the Fortune 500 companies (2006)Corporate blogging strategies…A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study (2006)A Framework for Understanding…Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Corporate Social Responsibili…Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk (2000)Opportunity Platforms and Saf…Corporate Social Responsibility (CSR) communication patterns in an emerging market (2018)Corporate Social Responsibili…Building dialogic relationships through the world wide web (1998)Qualitative research: Methods in the social sciences (2006)Review of: Berg, Bruce L. 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References

  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
  • 2000Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk1,192 cited
  • 2011Keeping up with the digital age: How the American Red Cross uses social media to build relationships583 cited
  • 2006A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study544 cited
  • 2009Is the Socially Responsible Corporation a Myth? The Good, the Bad, and the Ugly of Corporate Social Responsibility521 cited
  • 2011“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions480 cited
  • 2011Mapping and leveraging influencers in social media to shape corporate brand perceptions401 cited
  • 2012Consumer‐oriented CSR communication: focusing on ability or morality?219 cited
  • 2011Integrating CSR Initiatives in Business: An Organizing Framework207 cited
  • 2012Social media's emerging importance in market research185 cited
  • 2011Social media in branding: Fulfilling a need174 cited
  • 2006Corporate blogging strategies of the Fortune 500 companies173 cited
  • 2011How to inspire value-laden collaborative consumer-generated content

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153 cited
  • 2011Communicating Corporate Social Responsibility through the Internet and Social Media130 cited
  • 2009Collaboration : how leaders avoid the traps, create unity, and reap big results116 cited
  • Cited by

    • 2018Corporate Social Responsibility (CSR) communication patterns in an emerging market28 cited