this work references cited by second hopReferences
- 2010Strategic management a stakeholder approach24,023 cited
- 2003Evolving to a New Dominant Logic for Marketing14,777 cited
- 1995Ethnography In/Of the World System: The Emergence of Multi-Sited Ethnography8,878 cited
- 2007Service-dominant logic: continuing the evolution7,615 cited
- 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
- 2018PRODUCT DESIGN AND DEVELOPMENT5,504 cited
- 1985Ethnography: Principles in Practice4,077 cited
- 1998Understanding Comics: The Invisible Art3,139 cited
- 1985Problems and Strategies in Services Marketing2,819 cited
- 1977Breaking Free from Product Marketing2,056 cited
- 1981The Professional Stranger: An Informal Introduction to Ethnography.1,999 cited
- 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
- 2009Coming of age in Second Life: an anthropologist explores the virtually human1,421 cited
- 1984Designing services that deliver1,272 cited
- 2008Service Blueprinting: A Practical Technique for Service Innovation1,195 cited
- 2006Adopting a service logic for marketing
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work