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El diseño impulsado por la experiencia desde la comunicación multidimensional y la co-creación de valor en el marco de la interacción empresa-personas
16 references·0 citing·45 second hop
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References

  • 2004Research Methodology: Methods and Techniques10,197 cited
  • 2000Research Methods for Business Students5,631 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,198 cited
  • 2004Open Innovation: The New Imperative For Creating and Profiting From Technology2,685 cited
  • 2000The future of the university and the university of the future: evolution of ivory tower to entrepreneurial paradigm2,634 cited
  • 2008Open innovation in SMEs: Trends, motives and management challenges2,191 cited
  • 2010Open innovation: State of the art and future perspectives1,890 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2010Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability1,517 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,436 cited
  • 1978Handbook of Research Design and Social Measurement.1,271 cited
  • 2014Multimodal Teaching and Learning : The Rhetorics of the Science Classroom1,117 cited
  • 2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,098 cited
  • 2004Seeing things: consumer response to the visual domain in product design

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1,043 cited
  • 1991Focus Groups: Theory and Practice717 cited
  • 2011Benefits of Co-design in Service Design Projects586 cited
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