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Talented people and strong brands: The contribution of human capital and brand equity to firm value

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References

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1995Looking inside for competitive advantage2,174 cited
1998On becoming a strategic partner: The role of human resources in gaining competitive advantage2,024 cited
1994Human resources and sustained competitive advantage: a resource-based perspective

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2,012 cited

1983Classifying Services to Gain Strategic Marketing Insights1,994 cited

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