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Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

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References

1974Atmospherics as a Marketing Tool2,541 cited
1995A Measure of Service Quality for Retail Stores: Scale Development and Validation2,021 cited
2001Why we buy: the science of shopping666 cited
2003Visual merchandising and the creation of discernible retail brands228 cited
1999Brand Equity Dilution: Retailer Display and Context Brand Effects197 cited
1987Retail Marketing Management175 cited
2002Managing Retail Consumption63 cited
1982Applied visual merchandising29 cited
1995Essentials of Retailing24 cited

Cited by

2015The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour21 cited
2021The Effects of Visual Merchandising on Consumer’s Willingness to Purchase in the Fashion Retail Stores19 cited
2019The Influence of Marketing Mix Factors in Purchasing Decision for Wooden Furniture Case of Furnimart Bogor16 cited
2021Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention7 cited

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