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• 2015The use of Web analytics for digital marketing performance measurement364 cited
• 2015“How does Sustainability Leadership Affect Firm Performance? The Choices Associated with Appointing a Chief Officer of Corporate Social Responsibility”204 cited
• 2011Conceptualising a contemporary marketing mix for sustainable tourism153 cited
• 2010What's in a name?142 cited
• 2006Best new product development and management practices in the Korean high-tech industry118 cited
• 2012Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements86 cited
• 2018Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?68 cited
• 2014Marketing Strategies and the Performance of SMEs in Ghana61 cited
• 2017Effect of analysts’ earnings pressure on marketing spending and stock market performance54 cited
• 2011Which firms use measures?48 cited
• 2014Making customer relationship decisions: Analytics v rules of thumb47 cited
• 2009Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications47 cited
• 2000Innovation Measurement: A Decision Framework to Determine Innovativeness of a Company47 cited