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Customer’s Attitude Towards Mobile Advertising in Bangladesh
16 references·3 citing·38 second hop
Customer’s Attitude Towards Mobile Advertising in Bangladesh (2015)Customer’s Attitude Towards Mobile Advert…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media (2002)From Consumer Response to Act…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Principles of Marketing (1972)Principles of MarketingMobile advertising: A systematic literature review and future research agenda (2021)Mobile advertising: A systema…Measuring the Competitiveness Factors in Telecommunication Markets (2018)Measuring the Competitiveness…Capturing consumers’ experiences of unsolicited mobile advertising (2017)Capturing consumers’ experien…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)On the Evaluation of Structural Equation Models (1988)Building Strong Brands (1995)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Self-efficacy: Toward a unifying theory of behavioral change. 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this work references cited by second hop

References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1972Principles of Marketing5,587 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2004Diffusion and success factors of mobile marketing509 cited
  • 2002From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media441 cited

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  • 1985Causes of Irritation in Advertising402 cited
  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • Cited by

    • 2021Mobile advertising: A systematic literature review and future research agenda204 cited
    • 2018Measuring the Competitiveness Factors in Telecommunication Markets27 cited
    • 2017Capturing consumers’ experiences of unsolicited mobile advertising12 cited