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Improving marketing process using Six Sigma techniques (case of Saman Bank)

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References

2004Benefits, obstacles, and future of six sigma approach758 cited
2006Six sigma for service processes418 cited
2007Six sigma in service organisations345 cited
2005Six Sigma: concepts, tools, and applications323 cited
1999Modular Architectures in the Marketing Process292 cited
2010Six Sigma quality: a structured review and implications for future research260 cited
2007The current state of six sigma application in services250 cited
2006Marketing Metrics: 50+ Metrics Every Executive Should Master206 cited
1998An exploration of customer exit in retail banking170 cited
2010The implementation of lean Six Sigma in financial services organizations168 cited
2008A multi-objective model for project portfolio selection to implement lean and Six Sigma concepts145 cited
2008Failure mode and effects analysis (FMEA) in the context of risk management in new product development126 cited
2007The anatomy of management education117 cited
2009Marketing performance measurement and firm performance109 cited
2004Marketing Metrics:99 cited
2008

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A framework for applying six sigma improvement methodology in an academic environment

82 cited

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2021A Six-Sigma DMAIC Approach to Improve the Sales Process of a Technology Start-Up8 cited