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Marketing services to satisfy internal customers

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References

1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
1980Decision-Maker Choice as a Determinant of Organizational Structure91 cited
1981Purchase process for capital equipment and services85 cited
1992Internal marketing of a service54 cited

Cited by

2013The impact of internal marketing practices on services quality of commercial banks in Jordan47 cited
2008Internal Marketing and Hotel Performance23 cited
2018An Analysis of the Mediating Effect of Organizational Commitment on the Relationship between Internal Marketing of Social Welfare Organizations and their Organizational Performance1 cited

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