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Advertising in China: Viability and Structure

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References

1986Towards A Socialist Marketing Concept: The Case of Romania27 cited
1975Advertising in a Developing Economy; Opportunity and Responsibility14 cited

Cited by

1997Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications68 cited
2018Analysing customer based airline brand equity: Perspective from Taiwan17 cited
1993China’s Advertising and the Export Marketing Learning Curve: The First Decade16 cited
2000Research on advertising in mainland China: a review and assessment13 cited
1994China's Advertising Agencies: Problems and Relations12 cited
1995A Longitudinal Look at Latitudinal Influence on Advertising in China12 cited
2007The Evolution of Chinese Advertising Law: A Historical Review11 cited
1997China Myths and Advertising Agencies9 cited
2002Advertising Strategy in China8 cited
2011Rethinking Advertising Skepticism in China after West5 cited

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