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On the effects of product name on product evaluation: An individual difference perspective
16 references·0 citing·47 second hop
On the effects of product name on product evaluation: An individual difference perspective (2011)On the effects of product name on product…The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)The Effects of Extrinsic Prod…Why We Evaluate (1999)Why We EvaluateThe Malleable Self: The Role of Self-Expression in Persuasion (1999)The Malleable Self: The Role …Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption (1996)Image congruence effects on p…A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car (1996)A cross‐national investigatio…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Foreign Branding and Its Effe…Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis (1991)Impact of Country-of-Origin C…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The role of attitude objects in attitude functions (1990)The role of attitude objects …Handbook of social psychology (1990)Handbook of social psychologyPublic Appearances, Private Realities: The Psychology of Self-Monitoring. 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References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 1990Handbook of social psychology2,387 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion1,206 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,175 cited
  • 1986On the nature of self-monitoring: Matters of assessment, matters of validity.1,083 cited
  • 1988Public Appearances, Private Realities: The Psychology of Self-Monitoring.842 cited
  • 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes652 cited
  • 1985Appeals to image and claims about quality: Understanding the psychology of advertising.577 cited
  • 1985"To carve nature at its joints": On the existence of discrete classes in personality.498 cited
  • 1990The role of attitude objects in attitude functions491 cited
  • 1991Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis284 cited
  • 1996Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption

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277 cited
  • 1996A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car223 cited
  • 1999Why We Evaluate203 cited
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