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Brand Equity of Luxury Fashion Brands Among Chinese and U.S. Young Female Consumers

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304 cited

2002The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students280 cited

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2024Social comparison and self‐determination in luxury consumption motivations28 cited
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2016The Impact of Brand Equity on Purchase Intensions with Modertaing Role of Subjective Norms21 cited
2018Brand equity and the role of emergency medical care service quality of private cardiac institutes19 cited
2022The Effect of Value Perceptions on Luxury Purchase Intentions: An Angolan Market Perspective17 cited
2023Consumer-based brand equity of South African luxury fashion brands16 cited
2023Uncovering heterogeneous prestige effect in luxury consumption: Insights from the Chinese luxury market15 cited
2014Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda11 cited