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Advertising effects vs. consumer consciousness – Results of an empirical study
16 references·0 citing·42 second hop
Advertising effects vs. consumer consciousness – Results of an empirical study (2012)Advertising effects vs. consumer consciou…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Determinants and antecedents of general attitudes towards advertising (2007)Determinants and antecedents …How Advertising Works: Alternative Situational and Attitudinal Explanations (2004)How Advertising Works: Altern…Information and digital literacies: a review of concepts (2001)Information and digital liter…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…A Better Advertising Planning Grid (1991)A Better Advertising Planning…On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches (1989)On the Relationship Between M…Marketing and economic development (1989)Marketing and economic develo…Creative strategy in advertising (1985)Creative strategy in advertis…The Association Model of the Advertising Communication Process (1982)The Association Model of the …Information Response Models: An Integrated Approach (1982)Information Response Models: …How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Diffusion of Innovations (1963)Diffusion of InnovationsA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Social Theory and Social Structure (1958)What Is "New" about a New Product? (1960)The Strength of Weak Ties (1973)Diffusion of innovations (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Orality and Literacy (1982)A Nation at Risk: The Imperative for Educational Reform (1983)Literacy in Theory and Practice (1987)Digital Literacies: concepts, policies and practices (2008)The dark side of information: overload, anxiety and other paradoxes and pathologies (2008)DIGCOMP: A Framework for Developing and Understanding Digital Competence in Europe. (2013)Self-Perception Theory (1972)The processes of causal attribution. (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Developing Buyer-Seller Relationships (1987)Information Processing from Advertisements: Toward an Integrative Framework (1989)A Model for Predictive Measurements of Advertising Effectiveness (1961)Book Review: Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Measuring Consumer Involvement Profiles (1985)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Customer engagement: the construct, antecedents, and consequences (2016)Information and Consumer Behavior (1970)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Communication and Persuasion (1986)Store atmosphere and purchasing behavior (1994)A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)How Advertising Works: What Do We Really Know? (1999)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Dimensions of Consumer Expertise (1987)The diffusion of innovations (1983)Why we buy what we buy: A theory of consumption values (1991)A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)A model of perceived image, memorable tourism experiences and revisit intention (2017)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 2019Diffusion of Innovations 137,557 cited
  • 1957A Theory of Cognitive Dissonance24,663 cited
  • 1963Diffusion of Innovations6,725 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2001Information and digital literacies: a review of concepts1,393 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1982Information Response Models: An Integrated Approach410 cited
  • 1991A Better Advertising Planning Grid313 cited
  • 1989Marketing and economic development126 cited
  • 2007Determinants and antecedents of general attitudes towards advertising117 cited
  • 1985Creative strategy in advertising108 cited
  • 1989On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches40 cited
  • 2004How Advertising Works: Alternative Situational and Attitudinal Explanations31 cited
  • 1982The Association Model of the Advertising Communication Process

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