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How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework
16 references·16 citing·32 second hopsampled
How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework (2004)How relevant are different forms of relat…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Changes in the theory of interorganizational relations in marketing: Toward a network paradigm (1997)Changes in the theory of inte…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Interdependency, Contracting,…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Interorganizational Governance in Marketing Channels (1994)Interorganizational Governanc…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships (1990)Performance Outcomes of Purch…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…International marketing and purchasing of industrial goods (1984)International marketing and p…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The new social contract (1967)The new social contractThe network orchestrator as steward: Strengthening norms as an orchestration practice (2020)The network orchestrator as s…The mediating effect of satisfaction on trust-commitment and relational outcomes in manufacturer–supplier relationship (2019)The mediating effect of satis…Market power and relational conflicts in Russian retailing (2013)Market power and relational c…How does supplier's asset specificity affect product development performance? A relational exchange perspective (2013)How does supplier's asset spe…Price or relational behaviours? (2011)Price or relational behaviour…International master franchise agreements (2011)International master franchis…Dimensions and outcomes of B2B relational exchange: a meta‐analysis (2011)Dimensions and outcomes of B2…An analysis of franchisor failure risk: evidence from Spain (2011)An analysis of franchisor fai…The relationships between CRM, RQ, and CLV based on different hotel preferences (2010)The relationships between CRM…Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic (2010)Relational Norms in Interfirm…Building retail tenant trust: neighbourhood versus regional shopping centres (2010)Building retail tenant trust:…The employee‐customer relationship quality (2009)The employee‐customer relatio…The effects of relationship quality on export performance (2009)The effects of relationship q…A dialectical model of buyer‐seller relationships (2009)A dialectical model of buyer‐…Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms (2008)Using influence strategies to…Franchisee perceived relationship value (2008)Franchisee perceived relation…Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1994Interorganizational Governance in Marketing Channels2,210 cited
  • 1990Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships1,644 cited
  • 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
  • 1984International marketing and purchasing of industrial goods800 cited
  • 1997Changes in the theory of interorganizational relations in marketing: Toward a network paradigm

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747 cited
  • 1967The new social contract687 cited
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    • 2011Dimensions and outcomes of B2B relational exchange: a meta‐analysis78 cited
    • 2019The mediating effect of satisfaction on trust-commitment and relational outcomes in manufacturer–supplier relationship64 cited
    • 2008Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms51 cited
    • 2010Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic49 cited
    • 2020The network orchestrator as steward: Strengthening norms as an orchestration practice49 cited
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    • 2011International master franchise agreements35 cited
    • 2013How does supplier's asset specificity affect product development performance? A relational exchange perspective34 cited
    • 2011An analysis of franchisor failure risk: evidence from Spain27 cited
    • 2011Price or relational behaviours?26 cited
    • 2009A dialectical model of buyer‐seller relationships25 cited
    • 2010Building retail tenant trust: neighbourhood versus regional shopping centres23 cited