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Facilitating Consumer Choice Decisions: The Importance of Branding Cues
16 references·1 citing·37 second hop
Facilitating Consumer Choice Decisions: The Importance of Branding Cues (1991)Facilitating Consumer Choice Decisions: T…Advances in Consumer Research (2025)Advances in Consumer ResearchPatterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product (1983)Patterns of Interpersonal Inf…The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition (1981)The Influence of Cognitive Pe…Consumer Search and Public Policy (1981)Consumer Search and Public Po…Consumer Decision Making-Fact or Fiction? (1979)Consumer Decision Making-Fact…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing (1978)A Behavioral Process Approach…Information Acquisition Behavior in Brand Choice Situations (1977)Information Acquisition Behav…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…A Taxonomy of Prepurchase Information Gathering Patterns (1974)A Taxonomy of Prepurchase Inf…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Price, brand name, and produc…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Risk-Reduction Processes in Repetitive Consumer Behavior (1968)Risk-Reduction Processes in R…Direct Observation of Purchasing Behavior (1966)Direct Observation of Purchas…Influence of Beer Brand Identification on Taste Perception (1964)Influence of Beer Brand Ident…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Formulating brand strategy (1991)Formulating brand strategyThe Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Statistical principles in experimental design. (1962)Marketing Research (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry (2000)Innovative Behavior and Communication (1972)Buyers' Subjective Perceptions of Price (1973)Valuing the Environment Through Contingent Valuation (1994)The influence of online product recommendations on consumers’ online choices (2004)A Framework for Conceptual Contributions in Marketing (2011)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Consumer Behavior as Risk Taking (1960)Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Perceived Risk and Its Components: A Model and Empirical Test (1973)Perceived risk: The concept and its measurement (1986)A cost/benefit approach to understanding service loyalty (2001)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)A scaling method for priorities in hierarchical structures (1977)The theory of planned behavior (1991)Consumer patronage and risk perceptions in Internet shopping (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)The Cost of Thinking (1980)Conceptual model of the quality perception process (1990)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Designing Choice Sets for Stated Preference Methods: The Effects of Complexity on Choice Consistency (2002)Consumer information search behavior and the internet (2003)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)
this work references cited by second hop

References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 1979Consumer Decision Making-Fact or Fiction?553 cited
  • 1964Influence of Beer Brand Identification on Taste Perception497 cited
  • 1977Information Acquisition Behavior in Brand Choice Situations406 cited
  • 1974Brand Choice Behavior as a Function of Information Load308 cited
  • 1968Risk-Reduction Processes in Repetitive Consumer Behavior268 cited
  • 1974A Taxonomy of Prepurchase Information Gathering Patterns261 cited
  • 1983Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product197 cited
  • 1981The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition176 cited
  • 1981Consumer Search and Public Policy163 cited
  • 1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

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140 cited
  • 1966Direct Observation of Purchasing Behavior134 cited
  • Cited by

    • 1991Formulating brand strategy13 cited