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A cross-national investigation of price and brand as determinants of perceived product quality.

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References

1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
1974Intrinsic versus extrinsic cues as determinants of perceived product quality.385 cited
1971Is There a Generalized Price-Quality Relationship?143 cited
1969The Price-Quality Relationship: An Extension123 cited
1973Price Reliance: Existence and Sources118 cited
1970The Price-Perceived Quality Relationship: Experimental Evidence96 cited
1965Effect of brand preference upon consumers perceived taste of turkey meat.83 cited
1971Effect of price information on product quality ratings.60 cited

Cited by

1996Assessing Czech consumers' reactions to western marketing practices: A conjoint approach36 cited
1992Brand Name as a Heuristic Cue22 cited
1991The impact of free and exaggerated prices on perceived quality of services18 cited
2022The Influence of Brand Image and Favorability Toward Citizens in a Product’s Country of Origin on Product Evaluation: Moderating Effects of Switching Costs17 cited
2021Price and Product Quality Decisions for a Two-Echelon Supply Chain in the Blockchain Era17 cited
1981Price as a Quality Cue in Industrial Buying16 cited

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2011

A cross‐country study of signals of brand quality

15 cited

2007A Multivariate Model of Perceived Quality in a Developing Country12 cited

1985Frugality: A cross‐national moderator of the price‐quality relationship11 cited

2003The influence of need for closure on consumer behaviour6 cited