SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Communicating service quality: are business‐to‐business ads different?
8 references·1 citing·40 second hop
Communicating service quality: are business‐to‐business ads different? (1998)Communicating service quality: are busine…Comparison of business-to-business advertising (1994)Comparison of business-to-bus…Measuring the Perceived Quality of Professional Business Services (1993)Measuring the Perceived Quali…Analysis of Print Ad Features: Services versus Products (1993)Analysis of Print Ad Features…Conveying Service Quality Through Advertising (1992)Conveying Service Quality Thr…Prepurchase Information‐Seeking for Professional Services (1989)Prepurchase Information‐Seeki…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…The Effectiveness of Industrial Print Advertisements across Product Categories (1980)The Effectiveness of Industri…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Factors Influencing the Customer Satisfaction and Re-Purchasing Intention of Mobile Shopping Mall (2013)Factors Influencing the Custo…Problems and Strategies in Services Marketing (1985)Zero defections: quality comes to services. (1990)Assessing the Effectiveness of Consumer Narratives for Destination Marketing (2010)Service Brand Relationship Quality (2014)Human or virtual: How influencer type shapes brand attitudes (2023)THE GLOBALIZATION OF MARKETS (1983)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis (2002)Measuring Integrated Marketing Communication (2011)Research Note : Sample size in content analysis of advertising (2012)Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions (1990)Measuring Quality in Higher Education (1996)Measuring service quality of travel agents: evidence from Northern Cyprus (2004)The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand (2004)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Diffusion of Innovations 1 (2019)Principles of Marketing (1972)Perception of Marital Roles in Decision Processes (1974)Decision Making within the Household (1976)Identifying Innovators in Consumer Service Markets (1993)Multiattributive Messung von Dienstleistungsqualität (2000)Pre‐purchase decision‐making for a complex service: retirement planning (2009)Computer Aided Design of Experiments (1969)E-Customization (2003)The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)Services advertising: the agency viewpoint (2001)US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues (2011)Brands You Can Rely on! An Empirical Investigation of Brand Credibility in Services (2012)
this work references cited by second hop

References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1980The Effectiveness of Industrial Print Advertisements across Product Categories142 cited
  • 1993Analysis of Print Ad Features: Services versus Products129 cited
  • 1993Measuring the Perceived Quality of Professional Business Services109 cited
  • 1989Prepurchase Information‐Seeking for Professional Services56 cited
  • 1992Conveying Service Quality Through Advertising38 cited
  • 1994Comparison of business-to-business advertising27 cited

Cited by

  • 2013Factors Influencing the Customer Satisfaction and Re-Purchasing Intention of Mobile Shopping Mall6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work