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Ethical branding and corporate reputation

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References

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2011Effects of corporate social responsibility on brand value186 cited
2009Prospective Students' Perceptions of University Brands: An Empirical Study

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2013An empirical examination of the relationship between business strategy and socially responsible supply chain management157 cited

2019The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model146 cited

2010Business Reputation and Labor Efficiency, Productivity, and Cost145 cited

2012The impact of stakeholder orientation on sustainability and cost prevalence in supplier selection decisions143 cited

2013Consumer social responses to CSR initiatives versus corporate abilities117 cited

2015Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model98 cited

2013Corporate and consumer social responsibility in the food supply chain95 cited

2013Corporate heritage in CSR communication: a means to responsible brand image?91 cited

2017The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty89 cited

2018Signalling Responsibility? Applying Signalling Theory to the ISO 26000 Standard for Social Responsibility89 cited

2020The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions83 cited