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Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement
16 references·16 citing·36 second hopsampled
Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement (2010)Consumer behavioural intentions in cause-…Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Social Responsibili…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…An Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Organizational Images and Member Identification (1994)Organizational Images and Mem…Corrections to test statistics and standard errors in covariance structure analysis. (1994)Corrections to test statistic…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Possessions and the Extended Self (1988)Possessions and the Extended …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Social psychology of intergroup relations (1979)The Social psychology of inte…Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes (2024)Purpose is the new branding: …The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective (2023)The effect of emotion type an…How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values (2022)How environmental gain messag…Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation (2020)Attribution and Effectiveness…Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations (2020)Attenuating public skepticism…Cause-related marketing strategy types: assessing their relative effectiveness (2019)Cause-related marketing strat…Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust (2019)Cause-related marketing in on…The role of consumer-cause identification and attitude in the intention to purchase cause-related products (2018)The role of consumer-cause id…How social movements influence crowdfunding success (2018)How social movements influenc…Psychological distance and perceived consumer effectiveness in a cause-related marketing context (2016)Psychological distance and pe…Cause-related marketing as a commercially and socially oriented activity: what factors influence and moderate the purchasing? (2016)Cause-related marketing as a …The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention (2015)The Relationship among Corpor…Key Elements in Building Relationships in the Higher Education Services Context (2015)Key Elements in Building Rela…Understanding factors influencing consumer attitudes toward cause‐related marketing (2014)Understanding factors influen…Changing behaviour through business-nonprofit collaboration? (2013)Changing behaviour through bu…Co-branded cause-related marketing campaigns: the importance of linking two strong brands (2012)Co-branded cause-related mark…The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)The Social Identity Theory of Intergroup Behavior (2004)A Theory of Cognitive Dissonance (2017)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Emotional Labor in Service Roles: The Influence of Identity (1993)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Social stigma and self-esteem: The self-protective properties of stigma. (1989)Ethnic identity in adolescents and adults: Review of research. (1990)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Social Psychology of Intergroup Relations (1982)Economics and Identity* (2000)On the dimensionality of organizational justice: A construct validation of a measure. (2001)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1979The Social psychology of intergroup relations11,504 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

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3,330 cited
  • 1994Corrections to test statistics and standard errors in covariance structure analysis.2,399 cited
  • Cited by

    • 2014Understanding factors influencing consumer attitudes toward cause‐related marketing65 cited
    • 2019Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust60 cited
    • 2018The role of consumer-cause identification and attitude in the intention to purchase cause-related products57 cited
    • 2024Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes46 cited
    • 2015Key Elements in Building Relationships in the Higher Education Services Context42 cited
    • 2018How social movements influence crowdfunding success40 cited
    • 2015The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention38 cited
    • 2019Cause-related marketing strategy types: assessing their relative effectiveness36 cited
    • 2023The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective32 cited
    • 2016Psychological distance and perceived consumer effectiveness in a cause-related marketing context26 cited
    • 2016Cause-related marketing as a commercially and socially oriented activity: what factors influence and moderate the purchasing?25 cited
    • 2020Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation23 cited
    • 2022How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values23 cited
    • 2020Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations22 cited
    • 2013Changing behaviour through business-nonprofit collaboration?22 cited
    • 2012Co-branded cause-related marketing campaigns: the importance of linking two strong brands21 cited