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Customer lifetime value prediction by a Markov chain based data mining model: Application to an auto repair and maintenance company in Taiwan
14 references·7 citing·45 second hop
Customer lifetime value prediction by a Markov chain based data mining model: Application to an auto repair and maintenance company in Taiwan (2012)Customer lifetime value prediction by a M…Variable selection by association rules for customer churn prediction of multimedia on demand (2009)Variable selection by associa…A model for predicting customer value from perspectives of product attractiveness and marketing strategy (2009)A model for predicting custom…Model of Customer Churn Prediction on Support Vector Machine (2008)Model of Customer Churn Predi…Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer (2007)Intelligent value-based custo…Intelligent profitable customers segmentation system based on business intelligence tools (2005)Intelligent profitable custom…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Segmentation of stock trading customers according to potential value (2003)Segmentation of stock trading…Customers as assets (2003)Customers as assetsAn LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Customer Equity Marketing: (2002)Customer Equity Marketing:The Crm Handbook: A Business Guide to Customer Relationship Management (2001)The Crm Handbook: A Business …A stochastic RFM model (1999)A stochastic RFM modelCustomer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Zero defections: quality comes to services. (1990)Zero defections: quality come…A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm (2025)A hybrid model for improving …Business Analytics in Customer Lifetime Value: An Overview Analysis (2024)Business Analytics in Custome…Customer Segment Prediction on Retail Transactional Data Using K-Means and Markov Model (2022)Customer Segment Prediction o…Predicting Customer Lifetime Value in Free-to-Play Games (2019)Predicting Customer Lifetime …Modeling patient's value using a stochastic approach: An empirical study in the medical industry (2019)Modeling patient's value usin…Dynamic Programming Models for Maximizing Customer Lifetime Value: An Overview (2019)Dynamic Programming Models fo…Dynamic allocation of promotional budgets based on maximizing customer equity (2019)Dynamic allocation of promoti…Market Segmentation: Conceptual and Methodological Foundations (1997)Identifying influential reviewers for word-of-mouth marketing (2010)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)Interpretable machine learning-based approach for customer segmentation for new product development from online product reviews (2023)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior (2000)Turning telecommunications call details to churn prediction: a data mining approach (2002)Developing a prediction model for customer churn from electronic banking services using data mining (2016)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)A Survey on Churn Analysis in Various Business Domains (2020)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Customer lifetime value research in marketing: A review and future directions (2002)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Stochastic Models of Buying Behavior (1971)Stochastic Models of Buying Behavior. (1971)Customer Base Analysis: An Industrial Purchase Process Application (1994)Response models based on bagging neural networks (2005)A dynamic segmentation approach for targeting and customizing direct marketing campaigns (2006)Customer Complaints and Recovery Effectiveness: A Customer Base Approach (2014)Customer lifetime valuation to support marketing decision making (1997)Computer assisted customer churn management: State-of-the-art and future trends (2005)Building comprehensible customer churn prediction models with advanced rule induction techniques (2010)Marketing management: analysis. planning. implementation and control (2000)Future research directions in tourism marketing (2010)Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector (2018)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)Strengthening the Satisfaction-Profit Chain (2000)The Loyalty Effect (2001)Evaluation model of business intelligence for enterprise systems using fuzzy TOPSIS (2011)Big Data-enabled Customer Relationship Management: A holistic approach (2018)A systematic review of the research trends of machine learning in supply chain management (2019)Linking innovative product development with customer knowledge: a data-mining approach (2005)Customer relationship management and innovation capability: an empirical study (2010)Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2016)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)
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References

  • 1990Zero defections: quality comes to services.5,373 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2003Customers as assets478 cited
  • 2001The Crm Handbook: A Business Guide to Customer Relationship Management432 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2008Model of Customer Churn Prediction on Support Vector Machine161 cited
  • 2005Intelligent profitable customers segmentation system based on business intelligence tools157 cited
  • 1999A stochastic RFM model154 cited
  • 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer145 cited
  • 2002Customer Equity Marketing:122 cited
  • 2009Variable selection by association rules for customer churn prediction of multimedia on demand115 cited
  • 2003Segmentation of stock trading customers according to potential value111 cited
  • 2009A model for predicting customer value from perspectives of product attractiveness and marketing strategy61 cited

Cited by

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  • 2025A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm16 cited
  • 2019Dynamic allocation of promotional budgets based on maximizing customer equity14 cited
  • 2019Modeling patient's value using a stochastic approach: An empirical study in the medical industry14 cited
  • 2019Predicting Customer Lifetime Value in Free-to-Play Games13 cited
  • 2022Customer Segment Prediction on Retail Transactional Data Using K-Means and Markov Model12 cited
  • 2024Business Analytics in Customer Lifetime Value: An Overview Analysis10 cited
  • 2019Dynamic Programming Models for Maximizing Customer Lifetime Value: An Overview10 cited