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Markets of a single customer: exploiting conceptual developments in market segmentation

16 references·16 citing·37 second hopsampled

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References

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1990Zero defections: quality comes to services.5,373 cited
1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
1999Mass customization: The new frontier in business competition2,322 cited
1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
1994From Marketing Mix to Relationship Marketing1,410 cited
1978Issues and Advances in Segmentation Research921 cited
1993Making mass customization work748 cited
1987Future Perfect687 cited
1987Market Segmentation, Product Differentiation, and Marketing Strategy611 cited
1992Exploiting Niches Using Relationship Marketing464 cited
1989From mass marketing to mass customization304 cited
1991Relationship Marketing: Successful Strategies For The Age Of The Customer258 cited
1991New and Improved: The Story of Mass Marketing in America240 cited
1990

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Relationship Marketing: Positioning for the Future

205 cited

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