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Predicting Consumers’ Behavioral Intentions with Perceptions of Brand Personality: A Study in Cell Phone Markets

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References

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1989

Products, Personalities and Situations in Attitude Functions: Implications For Consumer Behavior

83 cited

2007Impact of Brand Personality on PALI: A Comparative Research between Two Different Brands69 cited

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2013From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior46 cited
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2017The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey18 cited
2018DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS? PERSONALITIES?14 cited
2022Pengaruh Kepribadian Merek, Pengalaman Merek, dan Cinta Merek The Body Shop terhadap Loyalitas Merek14 cited
2015Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention11 cited
2012The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran10 cited
2017What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands9 cited