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The concept mapping approach in marketing: an application in the travel agencies sector
16 references·2 citing·40 second hop
The concept mapping approach in marketing: an application in the travel agencies sector (2002)The concept mapping approach in marketing…The landscape of qualitative research : theories and issues (2003)The landscape of qualitative …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)The relationships of customer…The Structure of Commitment in Exchange (1995)The Structure of Commitment i…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Qualitative Data Analysis: A User Friendly Guide for Social Scientists (1993)Qualitative Data Analysis: A …Loyalty-based management. (1993)Loyalty-based management.Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Managing Brand Equity (1991)Managing Brand EquityAn introduction to concept mapping for planning and evaluation (1989)An introduction to concept ma…Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…Marketing Research (1970)Marketing ResearchMise à l’épreuve de la cartographie des concepts comme méthode intégrative d’identification et d’analyse d’un écosystème entrepreneurial (2015)Mise à l’épreuve de la cartog…A service quality evaluation scale for the hospitality sector (2010)A service quality evaluation …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Economic Institutions of Capitalism (1987)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Consistent Partial Least Squares Path Modeling1 (2015)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Confession, catharsis, or cure? Rethinking the uses of reflexivity as methodological power in qualitative research (2003)Language and meaning: Data collection in qualitative research. (2005)Developing key competencies for sustainable development in higher education (2007)A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews (2002)Qualitative data: an introduction to coding and analysis (2004)An Introduction to Qualitative Research (2009)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1991Managing Brand Equity3,818 cited
  • 1970Marketing Research3,552 cited
  • 2003The landscape of qualitative research : theories and issues3,002 cited
  • 1993Qualitative Data Analysis: A User Friendly Guide for Social Scientists2,636 cited
  • 1995The Structure of Commitment in Exchange2,238 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
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  • 1978Brand Loyalty: Measurement and Management1,629 cited
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  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,394 cited
  • 1993

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Loyalty-based management.
1,317 cited

Cited by

  • 2010A service quality evaluation scale for the hospitality sector41 cited
  • 2015Mise à l’épreuve de la cartographie des concepts comme méthode intégrative d’identification et d’analyse d’un écosystème entrepreneurial9 cited