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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

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943 cited

Cited by

2016Backlash206 cited
2016Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies67 cited
2019Extrinsic cues, perceived quality, and purchase intention for private labels65 cited
2021The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration60 cited
2015The impact of copycat packaging strategies on the adoption of private labels49 cited
2017Can copycat private labels improve the consumer’s shopping experience? A fluency explanation43 cited
2017Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation43 cited
2016Private label brands in an emerging economy: an exploratory study in India42 cited
2022Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research37 cited
2019The performance effects of creative imitation on original products: Evidence from lab and field experiments34 cited
2021Private‐label consumer studies: A review and future research agenda28 cited
2018Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats26 cited
2023National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference26 cited
2020Factors affecting the purchase of private label food products22 cited
2016The effects of processing mode and brand scandals on copycat product evaluations21 cited
2021Brand imitation strategy, package design and consumer response: what does it take to make a difference?21 cited