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The Influence of Product/Nudity Congruence on Advertising Effectiveness
16 references·2 citing·33 second hop
The Influence of Product/Nudity Congruence on Advertising Effectiveness (2005)The Influence of Product/Nudity Congruenc…Advances in Consumer Research (2025)Advances in Consumer ResearchBusiness Research Methods (2022)Business Research MethodsBusiness Research Methods (2020)Business Research MethodsResearch methods for the behavioral sciences (2016)Research methods for the beha…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues (1994)Measuring the Affective and C…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Business Research Methods (1984)Business Research MethodsConsumer Behavior: Implications for Marketing Strategy (1983)Consumer Behavior: Implicatio…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Communicator physical attractiveness and persuasion. (1979)Communicator physical attract…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects (2021)Consumer reactions to nudity …Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion (2007)Does Sex in Advertising Work?…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. (1980)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Theory Building through Conceptual Methods (1993)Employee satisfaction, customer satisfaction, and financial performance: An empirical examination (2008)Research Methods in Business Studies (2020)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Empirical research methods in operations management (1990)The student perspective on employability (2011)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2022Business Research Methods10,949 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1999The Role of Emotions in Marketing3,295 cited
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614 cited
  • 1979Communicator physical attractiveness and persuasion.610 cited
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    • 2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited
    • 2007Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion19 cited