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Asymmetric quality‐tier competition: an alternative explanation
16 references·2 citing·40 second hop
Asymmetric quality‐tier competition: an alternative explanation (2007)Asymmetric quality‐tier competition: an a…Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations (1999)Asymmetric and Neighborhood C…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice (1997)Quality Tier Competition: How…Household store brand proneness: A framework (1996)Household store brand pronene…Brands Versus Private Labels: Fighting to Win (1996)Brands Versus Private Labels:…Asymmetric Promotion Effects and Brand Positioning (1996)Asymmetric Promotion Effects …Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…Quality Perceptions and Asymmetric Switching Between Brands (1991)Quality Perceptions and Asymm…Price-Induced Patterns of Competition (1989)Price-Induced Patterns of Com…Modeling Asymmetric Competition (1988)Modeling Asymmetric Competiti…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Model of Brand Choice and Purchase Quantity Price Sensitivities (1988)A Model of Brand Choice and P…Discrete Choice Analysis (1985)Discrete Choice AnalysisA Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Can Private Brand Buyers Be Identified? (1972)Can Private Brand Buyers Be I…Progress and Challenges in Product Line Pricing (2011)Progress and Challenges in Pr…Understanding price‐tier competition: methodological issues and their managerial significance (2000)Understanding price‐tier comp…The Theory of Buyer Behavior (1971)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider (2003)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)Information and Consumer Behavior (1970)Advertising as Information (1974)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Conditional logit analysis of qualitative choice behavior (1972)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Monopoly and product quality (1978)Market Segmentation, Self-Selection, and Product Line Design (1984)Measuring brand value with scanner data (1993)Building Store Loyalty through Store Brands (2000)Marketing and business performance (2011)SERVQUAL: review, critique, research agenda (1996)Consumer Choice between Hedonic and Utilitarian Goods (2000)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Consumer-Based Brand Equity and Firm Risk (2009)Linking marketing capabilities with profit growth (2009)The increasing power of store brands: Building loyalty and market share (1997)Private label positioning: Quality versus feature differentiation from the national brand (2006)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Measuring Accessibility: An Exploration of Issues and Alternatives (1997)How the built environment affects physical activity (2002)Accessibility evaluation of land-use and transport strategies: review and research directions (2003)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1985Discrete Choice Analysis1,362 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1989Price-Induced Patterns of Competition666 cited
  • 1996Household store brand proneness: A framework542 cited
  • 1996Brands Versus Private Labels: Fighting to Win345 cited
  • 1991Quality Perceptions and Asymmetric Switching Between Brands310 cited
  • 1988A Model of Brand Choice and Purchase Quantity Price Sensitivities267 cited
  • 1997Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice229 cited
  • 1996Asymmetric Promotion Effects and Brand Positioning194 cited
  • 1988Modeling Asymmetric Competition186 cited
  • 1999Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations170 cited

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1972
Can Private Brand Buyers Be Identified?
112 cited

Cited by

  • 2011Progress and Challenges in Product Line Pricing13 cited
  • 2000Understanding price‐tier competition: methodological issues and their managerial significance10 cited