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New paradigm – IMC – under fire

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References

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204 cited

Cited by

2009IMC: Has anything really changed? A new perspective on an old definition61 cited
2008Integrated Marketing Communications50 cited
2011Marketing communications for special events44 cited
2014Unhealthy food, integrated marketing communication and power: a critical analysis40 cited
2014Integrated Marketing Communication Research33 cited
2020Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)32 cited
2017A multi-stakeholder IMC framework for networked brand identity32 cited
2019A process view of the role of integrated marketing communications during brand crises24 cited
2008Organising IMC roles and functions in the business‐to‐business network environment16 cited
2012L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive13 cited
2007Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace9 cited